This video is meant to build awareness for closed captioning and accessibility — enjoy, tell us what you think, and please share! Special thanks to the Boston community for taking part — cameos by:
Wistia: Brendan Schwartz, CTO
Brightcove: David Mendels, CEO
Yahoo!: Larry Goldberg, Director of Accessible Media
MassChallenge: John Harthorne, CEO
MassChallenge: Scott Bailey, Managing Director
Akamai: Tom Leighton, CEO
MIT Sloan: Ed Roberts, Professor of Management of Technology
MIT Entrepreneurship Center: Bill Aulet, Managing Director
HubSpot: Ben Ratner, Growth Marketer
… And lots of willing pedestrians!
LYRICS:
Hey listen up to what I’m ‘bout to say
Captions boost your content so many ways
(People) Search words for videos they wanna click
And with text, transcription gets your site many more hits
(You guys need captions)
Caption it if you want to see your ratings grow
(You guys need captions)
Caption it if you need a boost in your SEO
(You guys need captions)
Caption it if you feel it’s just the right thing to do
(You guys need captions)
If you want to reach more viewers captioning is for you
You know that captions benefit the deaf
But that’s not all, do you know who else?
(Some) viewer’s English needs just a little help
(And some) Just need to read along for themselves
(Do tell)
(You guys need captions)
What if viewers want to watch your videos on the train?
(You guys need captions)
If they need to visualize the words that the speaker’s sayin’?
(You guys need captions)
If they like your clip and wanna translate the text for their friends?
(You guys need captions)
You gon’ reach more viewers with some captions in your content
(Captions, captions, captions … )
Videos, we’ll get ya captions
Audio, you know we’ll caption that too
Videos, we’ll get ya captions
In stereo, let me tell ya now
Videos, we’ll get ya captions
Audio, you know we’ll caption that too
Videos, we’ll get ya captions
In stereo, I said
(You guys need captions)
Now you know you want it done, so how do we make that real?
(You guys need captions)
Take your videos and add some sweet accessible appeal
(You guys need captions)
We got the people, we got the tech, just let us do what we do
(You guys need captions)
Let’s go out and reach more viewers, ‘cause captioning is for you
Caption it [echo fade]
About 3Play Media:
3Play Media provides cost-effective, premium quality video captioning, transcription, and translation solutions to hundreds of customers in higher education, enterprise, media companies, and government. Our mission is to simplify the captioning process by providing a user-friendly account system, flexible API’s, and integrations with a multitude of video players, platforms, and lecture capture systems. 3Play Media is based in Boston, MA and has been operating since 2008.
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