REVEALED: CONTROVERSIAL ARTIST DARREN CULLEN BEHIND SATIRICAL MASS MARKETING MAIL OUT TO “THE SUN” ADVERTISERS
Parody marketing packs caused “ethical consternation” in corporate marketing departments
Controversial artist Darren Cullen has produced and despatched a detailed, satirical advertising rate card package that parodies The Sun newspaper, and sent it directly to that newspaper’s current top 150 advertisers. The glossy presentation was received last week. Some Twitter reaction from marketing departments here
The Rapid Response Unit — the experimental newsroom that commissions artists to respond to news and current affairs — commissioned Cullen to respond to any aspect of news gathering, provision & consumption.
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